Mindmapping: 3 Steps To Rocking Your Quarterly Business Goals
Well, we're under 2 weeks away from Quarter 4 in the world of business. I know this because every other Facebook post I see in my business related FB Groups is asking me "have you started working on your goals for Q4?"
Now, I'm not a super planner so you'll probably never find me mapping out my quarterly goals a year in advance but I do know that having a roadmap for the next few months is super important for the health, sustainability, and growth of my business.
My belief is that each quarter of your business should be centered around one BIG goal with smaller benchmarks that support that centralized target. For example, if you've got a new course coming up then that's your BIG goal (God help you if you decide to do more than one of those in a quarter!) and objectives that support that goal might include "growing your list via FB ads", "reaching out to guest blogger & podcasting opportunities", "updating older blog posts with content upgrades".
As I was thinking about this I realized that the best visual representation of this idea was a mindmap. Do you know what that is? If not, hold onto your pantaloons because it's awesome and oh so easy for us visual thinkers!
Mindmapping.com (I'm totally not making that up, it's a real website) describes a mindmap as...
"A mind map is a diagram for representing tasks, words, concepts, or items linked to and arranged around a central concept or subject using a non-linear graphical layout that allows the user to build an intuitive framework around a central concept. A mind map can turn a long list of monotonous information into a colorful, memorable and highly organized diagram that works in line with your brain's natural way of doing things."
When I think of business plans I think "long...monotonous...boring" but mindmapping makes your ideas come alive and flow! So, how do we do this? Here, let me show you!
Step 1 | Brainstorm your goals for the quarter
Take 1 minute (set a timer) to write down as many goals for your quarter as you can think of. It can be related to revenue, content creation, personal enrichment...whatever. Don't judge your goals right now, just get them down on a piece of paper.
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Step 2 | From that list, decide on ONE primary goal for the quarter
Here's where you have to narrow it down. Look at your list and choose ONE goal that will be your focus. Having trouble narrowing it down? Think about which goal on your list will make the biggest positive impact on your business? You can define "positive" in terms of revenue, reach, impact, however you want.
Step 3 | Take 3 Minutes to Brainstorm What You Need to Do To Make That Goal a Reality
Set another timer and write down the steps you need to take to support your goal. Be as specific as possible. If your goal is "Increase Revenue by $2K per month" don't just write down "onboard 2 new clients" Be specific about what you need to do to find those clients..."email last 6 months of leads that did not sign", "participate in 2 weekly twitter chats", "spend 15 minutes per day answering questions in FB Groups and gaining valuable visibility"
Bonus | Take your supporting Ideas and Create a Schedule for Implementation
In business, and in life, implementation of our ideas is where we often get off track. Planning out the when and how now, helps ensure that it will actually get done. When I'm scheduling any big project, I reverse engineer the process. What I mean by that is, I'll start from the end goal. What date do I want this done by? And then I'll work backwards in planning out what needs to be done and when in order to hit my target.
If you're a visual thinker than mindmapping is totally for you! Grab my Mindmapping Worksheets and plan out your next successful quarter!
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Do you already use mindmapping to plan? Let me know in the comments below.